Golden Bee

2022-2023
Beekeeping supplies
3 month
4
Missouri, USA
PPC, SEO, E-commerce

Background: The e-commerce website specializes in selling beekeeping supplies such as hives, beekeeping tools, and protective gear. The website was newly created, and the main goal was to achieve initial results and attract new customers through organic search.

Challenge: Development of the store website, logo and corporate colors. The e-commerce website needed to improve its search engine visibility and attract new customers through organic search in order to boost its revenue.

Approach:

  1. Keyword Research: Our team conducted extensive keyword research to identify the most relevant and high-volume keywords related to beekeeping and beekeeping supplies. We analyzed search terms related to products and general queries related to beekeeping and identified search trends and patterns based on the provided data from the spreadsheet.
  2. On-Page Optimization: Based on the keyword research and data from the spreadsheet, we optimized the website’s on-page content, including page titles, meta descriptions, headings, and content, to better target relevant keywords and improve the website’s relevance and authority in the eyes of search engines.
  3. Technical SEO: We also addressed technical SEO issues based on data from the spreadsheet, such as improving website speed, implementing schema markup, optimizing images, and ensuring proper indexing and crawling of the website’s pages.
  4. Local SEO: We also implemented a local SEO strategy based on data from the spreadsheet to target customers in specific geographic locations, by optimizing the website’s Google My Business profile, creating location-specific content, and building local citations.

Results:

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